Attendee Roadmaps
Explore SHSMD 2026 Attendee Roadmaps: Strategies for enhancing operations and adapting to challenges. Each roadmap outlines the key sessions, workshops and catalyst conversations that will be covered to help health care leaders enhance operations and adapt to challenges.
Browse the Full Program Schedule to view all sessions.
First-Time Attendee Roadmap
New to SHSMD Connections? Discover your personalized roadmap for first-time attendees! Maximize your experience with tailored guidance and key insights into sessions and networking.
Senior Leader Roadmap
Tailored for executives, the Senior Leader Roadmap offers strategies, sessions and catalyst conversations to drive success and innovation in health care leadership.
Rural or Small Community Health Care Organizations Roadmap
This roadmap offers specialized insights, sessions and catalyst conversations designed to help enhance operations and address unique challenges of small and rural hospitals.
AI
Explore how AI is expanding what’s possible in health care marketing, strategy, and consumer insights. Examine real‑world applications, emerging tools, and decision‑making frameworks that help organizations innovate with confidence while protecting trust and brand integrity.
Budget Pressure & ROI
When every dollar matters, results matter more. With sessions in this roadmap learn how peers are tracking outcomes, optimizing investments, and connecting marketing efforts to organizational goals.
Branding in Health Care
Brand strategy, reputation, storytelling, culture, and consumer trust in health care—the Branding in Health Care Roadmap is focused on building authentic, human‑centered narratives that strengthen confidence, connection, and loyalty in moments that matter most.
Children's Hospitals
A curated roadmap of high-impact sessions designed for Children’s Hospitals and pediatric care organizations—focused on advancing mental health strategy, digital access, patient experience, culture, and data-driven growth.
Population & Behavioral Health Roadmap
Geared toward strategists and changemakers, the Population & Behavioral Health Roadmap features forward-looking sessions that explore equity, access, experience design, and data-driven approaches to improve community health outcomes and transform care delivery.
Data Analytics, Research, & Insights Roadmap
Built for data-driven professionals, the Data Analytics, Research & Insights Roadmap showcases cutting-edge sessions on marketing analytics, AI, and strategic intelligence to drive smarter decisions, optimize performance, and unlock transformative impact in health care.
Physician Relations & Strategies
This roadmap features sessions focused on physician engagement as a strategic growth and alignment lever—covering ambulatory expansion, joint ventures, CRM and PRM tools, experience excellence, culture, and partnerships that strengthen organization‑wide performance.